The moments that shape
customer experience performance
If you’re responsible for CX, CRM, or digital experience, these moments will feel familiar:
Customers lose continuity across channels and touchpoints
Decision moments lack timely support
Customers are not recognised consistently
Messages arrive at moments disconnected from intent
Post-shopping follow-up become generic or disapper entirely
Customers should feel understood instead of targeted.
How RDEP supports experience moments that matter
Marketing & CX teams respond to real moments where
customers decide whether to continue, return,
or disengage
When customers move across channels and expect continuity
Customers expect every interaction to feel connected & familiar.
Strong experiences look like:
Purchases, returns, and support connected across touchpoints
No repeated explanations or lost history
The brand feeling consistent wherever customers engage
How RDEP supports this
RDEP keeps customer context connected across interactions, so experiences stay continuous as customers move between channels.
How this shows up day to day
Marketing and CX teams need relevance
to show up at the right moment
mPOS
Support confidence during assisted interactions
Surface the right offers during conversations
Help staff respond naturally instead of selling
Consistent loyalty and pricing in the moment
Good interactions don’t feel scripted — they feel helpful.
Self-Checkout
Reinforce clarity while customers decide
Make prices and discounts visible clearly
Reduce hesitation caused by late surprises
Let customers move forward at their own pace
Confidence leads to completion, not drop-off.
Smart Receipts
Extend the experience beyond the transaction
Keep purchase context accessible after checkout
Capture NPS and feedback while the experience is fresh
Continue the conversation through a channel customers already trust
The experience doesn’t end when payment is complete.
Campaign Manager
Make timing feel intentional, not promotional
Trigger messages based on real behavior
Align offers with recent customer actions
Reduce fatigue with fewer, relevant messages
Communication feels timely, connected, and deliberate.
Each capability works independently and fits naturally into existing journeys.
Works within existing journeys
What experience teams notice over time
With RDEP in place, different experience roles
see changes show up in everyday work:
Marketing managers see campaigns convert more often, driven by real purchase moments
CRM & loyalty teams see recognition and benefits applied naturally during interactions
CX teams handle conversations faster because customer context is already there
Store-facing teams see continuity from digital to in-store
Brand experience leaders see better consumer feedback as they shop across channels
Because the right moments are handled well consistently, across every interaction.