Retail technology built for real moments
Why we started
Our story started when we noticed a growing gap in structured retail.
Large stores had scale, selection, and physical presence, but were steadily losing something more human: meaningful interaction with customers.
Small, local stores never had this problem. The owner knows your name. They know what you usually buy. They notice when you hesitate and step in naturally.
E-commerce solved this in a different way. Data, history, and patterns made it possible to anticipate preferences and suggest the right products at the right time.
But structured retail—despite having the touch and feel of local stores and the scale of e-commerce—was falling behind at the last mile of experience.
Large stores had scale, selection, and physical presence, but were steadily losing something more human: meaningful interaction with customers.
Small, local stores never had this problem. The owner knows your name. They know what you usually buy. They notice when you hesitate and step in naturally.
E-commerce solved this in a different way. Data, history, and patterns made it possible to anticipate preferences and suggest the right products at the right time.
But structured retail—despite having the touch and feel of local stores and the scale of e-commerce—was falling behind at the last mile of experience.
Customers felt lost in large formats.
Staff were stretched between service and operations.
Systems knew a lot, but rarely helped in the moment.
Staff were stretched between service and operations.
Systems knew a lot, but rarely helped in the moment.
We started RDEP to close that gap.
What we do
RDEP exists to help retail teams handle the moments that matter most—when the store is busy, when things don’t go exactly to plan, and when small delays turn into bigger problems.
We work with large retailers who already have complex systems in place. Our role isn’t to replace them or force a new way of working. It’s to help those systems show up better, in the moments where staff and customers actually feel the impact.
We work with large retailers who already have complex systems in place. Our role isn’t to replace them or force a new way of working. It’s to help those systems show up better, in the moments where staff and customers actually feel the impact.
Giving teams clarity when demand spikes unexpectedly
Helping staff serve customers without being pulled away from the floor
Making sure context is available when a decision has to be made quickly
Keeping the experience consistent, even when the store is under pressure
We organize what we do around four practical areas: understanding the shopper, understanding what’s happening in the store, enabling flexible experiences, and maintaining the relationship after the transaction.
Retailers don’t have to take everything at once. Most start with one problem they want to solve—queues, visibility, post-purchase follow-up and build from there, at their own pace.
Retailers don’t have to take everything at once. Most start with one problem they want to solve—queues, visibility, post-purchase follow-up and build from there, at their own pace.
When RDEP works well, you barely notice it.
Staff know what to do.
The store stays in control.
And even on hard days, the experience holds together.
Staff know what to do.
The store stays in control.
And even on hard days, the experience holds together.
What Guides Us Today
As RDEP has grown, our focus has stayed consistent. We build for moments, not edge cases. We prioritize calm execution over complex workflows. And we design technology to support people under pressure — not add to it.
We believe systems must:
- adapt when conditions change
- surface the right context in real time
- stay reliable when understaffed
Incremental Progress
Retailers shouldn’t have to rethink their entire operation to improve one part of the experience. RDEP is designed to be adopted gradually and coexist with existing systems.
Teams stay in control
Customers feel supported
Experience holds together