Data-Driven Retail: How Technology Helps In Understanding the In-Store Customer
The retail landscape is undergoing a dramatic transformation. While e-commerce continues to grow, the brick-and-mortar store remains a vital touchpoint for consumers. To thrive in this evolving environment, retailers must leverage data to understand their in-store customers deeply. The In-Store Customer: A Wealth of Uncaptured Data Unlike online shopping, where customer behavior is meticulously …
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